The Success Story of Sancy Suraj: From Startup to CEO of Knowles Training Institute


Sancy Suraj, the CEO of Knowles Training Institute, is a well-respected figure in the corporate training industry, renowned for his innovative approach to leadership and business management. Under his guidance, the institute has become a leading provider of corporate training programs, delivering over 400 courses to more than 30 countries worldwide. As an entrepreneur and leader, Sancy Suraj has faced numerous challenges, including navigating the impact of the COVID-19 pandemic on the training industry. In this interview, we delve into his insights on entrepreneurship, leadership, and innovation, as well as the ups and downs of running a successful company.

How do you foster a culture of innovation within Knowles Training Institute?

At Knowles Training Institute, fostering a culture of innovation is a top priority. There are several ways that this is accomplished, starting with the leadership team’s commitment to promoting and encouraging new ideas and creative thinking at every level of the organization. This begins with a clear vision and mission that emphasizes innovation and a culture that rewards and celebrates risk-taking and experimentation.

One way to foster a culture of innovation is by providing opportunities for employees to learn and grow. This includes investing in training programs and professional development, providing access to the latest tools and technologies, and encouraging collaboration and knowledge-sharing among teams. At Knowles Training Institute, employees are encouraged to take on new challenges, share their expertise, and work together to develop new ideas and solutions.

Another key element of fostering innovation is creating an environment that encourages open communication and feedback. This means providing opportunities for employees to share their ideas and perspectives, and creating a culture that values and respects diverse viewpoints. Leaders at Knowles Training Institute strive to create an atmosphere of trust and transparency, where employees feel comfortable sharing their thoughts and suggestions without fear of criticism or retribution.

Finally, fostering a culture of innovation requires a commitment to continuous improvement and experimentation. This means embracing failure as an opportunity to learn and grow, and encouraging employees to take calculated risks and experiment with new ideas. At Knowles Training Institute, employees are encouraged to take ownership of their work, to be creative and proactive, and to embrace change as an essential part of the innovation process. By providing a supportive and empowering environment, Knowles Training Institute is able to foster a culture of innovation that drives success and growth for the organization as a whole.

In what ways does your leadership style contribute to the success of your company?

Effective leadership is crucial to the success of any organization. A strong leader can inspire and motivate employees, set a clear vision and direction, and make critical decisions that drive growth and profitability. Different leadership styles can contribute to the success of a company in different ways, depending on the organization’s goals, culture, and industry.

One leadership style that can be effective in driving success is transformational leadership. Transformational leaders are known for their ability to inspire and motivate employees to achieve their full potential. They are excellent communicators who are able to articulate a clear vision and direction for the organization, and they encourage innovation and creativity. By empowering employees to take ownership of their work and providing opportunities for growth and development, transformational leaders can foster a culture of high performance and engagement that drives success.

Another leadership style that can be effective in contributing to the success of a company is servant leadership. Servant leaders prioritize the needs of their employees and focus on creating a supportive and empowering environment. They are effective listeners who take the time to understand the perspectives and concerns of their team members, and they prioritize collaboration and teamwork. By creating a culture of trust and transparency and empowering employees to make decisions and take ownership of their work, servant leaders can foster a culture of high engagement and productivity that drives success.

Finally, another leadership style that can contribute to the success of a company is situational leadership. Situational leaders are flexible and adaptable, able to adjust their leadership style to meet the needs of their team and the organization. They are effective problem-solvers who are able to make critical decisions in complex and dynamic environments. By prioritizing communication and collaboration and taking a data-driven approach to decision-making, situational leaders can drive success in a variety of contexts and industries.

Can you share an example of an innovative training program or solution developed by Knowles Training Institute?

Knowles Training Institute is known for its innovative approach to training and development, with a range of programs and solutions designed to meet the needs of diverse learners and organizations. One example of an innovative training program developed by Knowles Training Institute is the Virtual Reality (VR) training program.

The VR training program is designed to provide an immersive learning experience for employees in a variety of industries, including healthcare, manufacturing, and retail. Using state-of-the-art VR technology, the program allows learners to simulate real-world scenarios and practice their skills in a safe and controlled environment. The program is highly interactive and customizable, allowing organizations to tailor the training to their specific needs and goals.

Another example of an innovative training solution developed by Knowles Training Institute is the Microlearning platform. Microlearning is a learning approach that delivers short, focused bursts of information to learners, making it easier for them to retain and apply what they learn. Knowles Training Institute’s Microlearning platform is a cloud-based solution that provides learners with on-demand access to bite-sized learning modules. These modules can be accessed from any device, at any time, and are designed to be engaging and interactive, with a focus on real-world application.

Finally, Knowles Training Institute has also developed an innovative solution for remote training and collaboration, known as the Virtual Classroom platform. This platform enables learners to participate in live, interactive training sessions from anywhere in the world. The Virtual Classroom platform provides learners with access to real-time instruction, collaboration tools, and interactive content, allowing them to engage with the material and with each other in a meaningful way. The platform is designed to be user-friendly and customizable, with a range of features and functionalities that can be tailored to meet the needs of different organizations and learners.

“Knowles Training Institute’s commitment to innovation in training and development is evident in their range of cutting-edge solutions, such as their Virtual Reality training program, Microlearning platform, and Virtual Classroom platform. These innovative solutions provide learners with engaging and effective ways to acquire new skills and knowledge, while enabling organizations to meet their training needs in a flexible and customizable way.”

How do you inspire your team to push the boundaries and think outside the box?

As the CEO of Knowles Training Institute, inspiring my team to push the boundaries and think outside the box is essential to driving innovation and growth in our organization. To accomplish this, I have implemented several strategies that foster a culture of creativity, curiosity, and risk-taking.

First and foremost, I encourage my team to embrace failure as an opportunity for growth and learning. I understand that taking risks and exploring new ideas can sometimes lead to failure, but I believe that the lessons learned from these failures are often more valuable than the successes. By providing my team with the freedom to make mistakes and learn from them, I create a safe environment where they can take calculated risks and push the boundaries of what is possible.

Secondly, I encourage cross-functional collaboration among team members. When employees from different functions and departments work together, they bring diverse perspectives and ideas to the table, leading to more innovative and creative solutions to complex problems. I also encourage my team to seek out feedback from colleagues, as this can lead to constructive criticism and spark new ideas.

Thirdly, I set stretch goals that challenge my team to think beyond what is currently possible. By setting ambitious goals, I inspire my team to push themselves to their limits and come up with innovative solutions that can help us achieve our goals.

Lastly, I lead by example by demonstrating a willingness to take risks and try new things myself. When my team sees me embracing innovation and taking calculated risks, they are more likely to feel inspired and empowered to do the same. By creating a culture of innovation and risk-taking, we can drive growth and success for our organization and our clients.

What are the most significant leadership lessons you’ve learned throughout your career?

Throughout my career as a leader and CEO of Knowles Training Institute, I have learned many valuable lessons that have shaped my leadership style and approach. Here are some of the most significant leadership lessons that I have learned:

Firstly, communication is essential. As a leader, I need to be clear and concise in my communication with my team members, clients, and stakeholders. I have learned that effective communication not only ensures that everyone is on the same page but also builds trust and credibility with others.

Secondly, building and maintaining strong relationships is key to success. Whether it’s with team members, clients, or partners, developing positive relationships based on trust, respect, and shared values can help achieve mutual goals and drive success. I have also learned that maintaining open communication and being responsive to the needs of others is crucial to building these relationships.

Thirdly, leading by example is critical. As a leader, I need to model the behavior and attitudes that I want to see in my team members. This means being transparent, accountable, and willing to take risks. I have learned that my actions and decisions have a significant impact on the culture of the organization, and by leading with integrity and authenticity, I can inspire others to do the same.

Lastly, embracing change and being adaptable is essential. In today’s fast-paced business environment, organizations need to be agile and adaptable to changing market conditions, technologies, and customer needs. As a leader, I have learned to embrace change and innovation and to encourage my team members to do the same. This means being open to new ideas, taking calculated risks, and being willing to pivot when necessary.

“Effective leadership is not just about being in charge, it’s about communicating with clarity, building strong relationships, leading by example, and being adaptable to change. It’s about inspiring others to achieve their full potential and driving success together as a team.”

Sancy Suraj’s leadership style is centered around a customer-centric approach, with a focus on creating value for clients. He believes that understanding their needs, pain points, and goals is essential for developing innovative solutions that drive business success. His approach to innovation is based on experimentation, embracing emerging technologies, and fostering a culture of continuous learning and improvement. By empowering his employees to take risks, learn from failure, and collaborate effectively, he has created a dynamic and agile organization that is able to adapt to changing market conditions.

One of the key challenges that Sancy Suraj and his team at Knowles Training Institute have faced is the impact of the COVID-19 pandemic on the training industry. With many companies shifting to remote work and virtual training, Sancy Suraj had to quickly adapt his business model to meet the changing needs of his clients. He leveraged technology to deliver online training programs, and also developed new courses that focused on leadership and team management in a remote work environment. Through his agility and ability to innovate, he was able to maintain the institute’s position as a leading provider of corporate training programs, despite the challenges posed by the pandemic.

How do you encourage the professional development of your team members and trainers?

At Knowles Training Institute, professional development is a top priority for our team members and trainers. We believe that investing in the growth and development of our people is essential to achieving our mission and vision as a company. Here are some of the ways that we encourage professional development:

Firstly, we provide ongoing training and development opportunities to our team members and trainers. This includes both internal training programs and external courses and workshops. We also encourage our team members and trainers to attend conferences, industry events, and seminars to stay up-to-date with the latest trends and best practices in their respective fields.

Secondly, we offer mentoring and coaching programs to help team members and trainers reach their full potential. Our senior leaders and experienced trainers work closely with newer team members and trainers to provide guidance, support, and feedback on their professional development goals.

Thirdly, we encourage team members and trainers to pursue professional certifications and designations to enhance their skills and knowledge. We provide financial support and time off for exam preparation and encourage our team members and trainers to share their new insights and skills with their colleagues.

Lastly, we provide opportunities for our team members and trainers to take on new challenges and responsibilities. We believe that hands-on experience and learning by doing is an essential component of professional development. We encourage our team members and trainers to take on leadership roles, work on cross-functional projects, and take on new areas of responsibility.

In what ways does Knowles Training Institute demonstrate thought leadership within the industry?

At Knowles Training Institute, we are committed to demonstrating thought leadership within the corporate training industry. We strive to stay ahead of the curve by constantly innovating and adapting to the changing needs of our clients and the industry as a whole. Here are some of the ways we demonstrate thought leadership:

Firstly, we are dedicated to conducting extensive research to develop new and effective training programs. We invest significant time and resources into staying up-to-date with the latest trends and best practices in various industries, and we incorporate this knowledge into our training programs. Our research and insights are shared with the wider industry through articles, whitepapers, and speaking engagements.

Secondly, we prioritize customer engagement and feedback, which allows us to tailor our training programs to meet the specific needs of our clients. By regularly seeking input from our clients and adjusting our training programs accordingly, we demonstrate thought leadership by being responsive to the changing needs of the industry.

Thirdly, we leverage technology to enhance our training programs and deliver them in innovative ways. We use state-of-the-art technology to develop engaging and interactive training materials, and we have also developed our own learning management system (LMS) to provide a seamless training experience for our clients. By staying on top of emerging technologies and integrating them into our training programs, we demonstrate thought leadership within the industry.

Lastly, we regularly publish thought-provoking content on our blog, social media channels, and other platforms. This includes articles, infographics, and videos that explore various topics related to corporate training and leadership. By sharing our knowledge and insights with the wider industry, we position ourselves as thought leaders in the space.

Can you discuss any partnerships or collaborations that have resulted in innovative solutions for your clients?

At Knowles Training Institute, we strongly believe in the power of collaboration and partnerships. Over the years, we have partnered with several organizations to develop innovative solutions for our clients. One example of such a partnership is our collaboration with a leading technology company to incorporate virtual and augmented reality into our training programs.

Through this partnership, we have been able to develop training modules that utilize virtual and augmented reality to create more immersive and engaging learning experiences for our clients. For example, we have developed a virtual reality simulation that allows participants to practice their public speaking skills in a simulated environment, complete with a virtual audience and feedback mechanism. This has been particularly useful for clients who are looking to improve their presentation skills and overcome their fear of public speaking.

Another example of a successful collaboration is our partnership with a leading consulting firm to develop a customized leadership development program for one of our clients. This program was specifically tailored to the client’s unique organizational culture and challenges, and incorporated a range of different training modalities, including classroom sessions, one-on-one coaching, and experiential learning activities.

Through these partnerships, we have been able to leverage the expertise and resources of other organizations to develop innovative solutions that meet the specific needs of our clients. We are always looking for new opportunities to collaborate with other organizations and develop new solutions that will help our clients achieve their business objectives.

How do you measure the impact of your innovative training programs on client organizations?

At Knowles Training Institute, we believe that measuring the impact of our innovative training programs on client organizations is essential to ensuring the success of our training initiatives. We use a variety of methods to measure the effectiveness of our programs, such as pre- and post-training assessments, feedback surveys, and follow-up evaluations. Our goal is to not only deliver exceptional training programs but also to ensure that our clients are able to apply what they have learned and achieve their desired business outcomes.

One of the primary ways we measure the impact of our training programs is through pre- and post-training assessments. Before the training program begins, we conduct a needs analysis to understand the specific goals and objectives of the client organization. Based on this analysis, we develop customized training content that is tailored to the client’s unique needs. We then conduct a pre-training assessment to establish a baseline of the participants’ knowledge and skills. After the training program has been completed, we conduct a post-training assessment to evaluate the participants’ progress and measure the effectiveness of the training.

In addition to pre- and post-training assessments, we also collect feedback from participants through surveys. We use this feedback to gain insights into the participants’ learning experience and identify areas for improvement in our training programs. We take this feedback seriously and use it to continuously refine our training programs to better meet the needs of our clients.

Finally, we conduct follow-up evaluations to assess the long-term impact of our training programs on the client organization. We want to ensure that the participants are able to apply what they have learned and achieve their desired business outcomes. Through these follow-up evaluations, we track the participants’ progress and measure the success of our training initiatives.

What advice would you give to other entrepreneurs looking to lead with innovation in their industries?

As an entrepreneur who has led a successful business in the corporate training industry, my advice to other entrepreneurs looking to lead with innovation in their industries would be to focus on creating value for their customers. This means developing a deep understanding of their customers’ needs, pain points, and desires, and then using that knowledge to develop innovative solutions that address those needs in unique and impactful ways.

Innovation requires creativity and the willingness to take risks. Entrepreneurs who are willing to experiment, learn from failure, and iterate on their ideas are more likely to develop breakthrough solutions that truly differentiate them from their competitors. This means embracing a culture of experimentation, empowering employees to take risks, and fostering an environment of continuous learning.

Another key element of leading with innovation is to embrace emerging technologies and trends that have the potential to disrupt your industry. This means keeping a close eye on new developments in your field, as well as adjacent industries, and being willing to adapt your business model as necessary to stay ahead of the curve. Entrepreneurs who are able to identify and capitalize on emerging opportunities are more likely to create sustainable competitive advantages that allow them to thrive in the long term.

Finally, I would advise other entrepreneurs to focus on building a strong team that is aligned with their vision and values. Innovation is a team sport, and entrepreneurs who are able to attract and retain talented, creative, and motivated employees are more likely to develop breakthrough solutions and outperform their competitors. This means investing in your employees’ development, empowering them to take ownership of their work, and creating a culture of collaboration and accountability.

“To lead with innovation is to constantly challenge the status quo, embrace change, and create solutions that truly resonate with your customers. It requires a willingness to take risks, experiment, and learn from failure, but the rewards are limitless in terms of the impact you can have on your industry and the world.”

Sancy Suraj’s leadership and innovation at Knowles Training Institute are a testament to his entrepreneurial spirit and his commitment to creating value for his clients. By focusing on customer needs, fostering a culture of experimentation and learning, and adapting quickly to changing market conditions, he has built a successful business that is able to thrive in the face of challenges. As the corporate training industry continues to evolve, Sancy Suraj and his team at Knowles Training Institute are well-positioned to continue leading the way with innovative solutions that drive business success.